THE TOP 5 ITEMS YOU NEED IN YOUR VIDEO MARKETING STRATEGY WITH CARISSA DIXON
THE TOP 5 ITEMS YOU NEED IN YOUR VIDEO MARKETING STRATEGY WITH CARISSA DIXON
Carissa Dixon, TLR COO & Director of Awesome
Why video? Video can be a powerful tool for building trust and credibility, as well as for demonstrating your services in action. In addition, video is highly shareable on social media and other platforms, which makes it a great way to reach a wider audience and generate more leads and sales. In fact, using video in marketing can affect:
1. Increased engagement: Video is more engaging than text or static images, and can help to hold your audience's attention for more extended periods of time.
2. Greater understanding: Video can be a more effective way to communicate complex ideas or concepts, as it allows you to demonstrate your points through visual examples and explanations.
3. Higher conversions: Video can be an effective tool for persuading viewers to take a desired action, such as making a purchase or signing up for a newsletter.
4. Better search engine rankings: Websites with video are more likely to rank higher in search engine results, which can help to increase traffic and drive more qualified leads to your site.
5. Improved social media performance: Video is highly shareable on social media, and can help to increase your reach and engagement on these platforms.
So what equipment do you need to start marketing with video?
1. THE PHONE IN YOUR HAND
You are literally walking around with an extremely powerful video camera - get it out of your pocket or bag and just hit record. The more natural the better!
2. USE A STABILIZER TO REDUCE PHONE SHAKINESS.
Want to level up your phone video? Use a stabilizer to reduce shakiness. We recommend:
Hohem iSteady Mobile Plus 3-Axis Gimbal Stabilizer
3. MAKE THE LEAP WITH AN IN-HOME STUDIO CAMERA
Ready to make the leap with an in-home studio? Start with a great camera. The Sony a6000 is perfect for anyone starting out who wants quality and ease of use.
4. NO IN-HOME STUDIO IS COMPLETE WITHOUT LIGHTS!
Lighting is probably the hardest part of a new studio, but take our advice and start simple with these:
Ring light with tripod
LED Soft Box kit
5. MAKE IT FUN AND EASY TO EDIT!
Use CapCut.com to edit on your desktop or phone! This program makes it so easy to transition videos, edit, and stitch together multiple cuts. So easy, the TLR Founder’s 9-year-old daughter uses it!
Good luck on your video marketing journey! We will “see” you out there!
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